The Looks Defining This Year's Brides
As I sat sipping my coffee in a Parisian café last week after an early start at the Ritz, scrolling through photos of effortlessly glamorous brides, I had a realization: 2025 is the year of choice. Gone are the days of cookie-cutter bridal beauty, this year is all about self-expression, with brides embracing a mix of understated elegance, radiant skin, and bold, high-fashion accents. Which is, not only my style and strength, but also the reason why I love developing our agency, with a made in heaven artist match for every bride that comes our way!
Whether you're a minimalist at heart or a full-glam goddess, these trends will have you aisle-ready!
1. "Old Money" Makeup – The Art of Understated Luxury
Think Carolyn Bessette-Kennedy meets Sofia Richie Grainge. Old Money Makeup is all about effortless, refined beauty that enhances rather than transforms. The key elements?
Strategic contouring that subtly sculpts the face
Muted rose or nude lips with a satin finish
Soft brown and taupe eyeshadows to create depth without drama
This is the makeup equivalent of an Hermès Birkin, timeless, polished, and forever chic.
2. Pink Shimmers – The Fairytale Glow
A little sparkle never hurt anyone, especially on your wedding day. Brides are embracing soft pink tones, luminous skin, and a touch of shimmer to create a dream-like, ethereal beauty. The result? A look that feels fresh, romantic, and just the right amount of enchanting.
Perfect for: Garden weddings, château ceremonies, or anyone wanting to channel their inner Glinda (minus the bubble).
3. Smoky Rose – The Soft & Sultry Bridal Look
Brides who love a little smolder but don’t want a heavy, dramatic eye are turning to the Smoky Rose trend.
Soft blush and rose tones replace deep black shadows
Tightlined eyeliner enhances without overpowering
A chic, nude or peachy lip completes the look
Pair it with a sleek low bun and diamond studs for maximum impact.
4. Glowy Skin & Skinimalism – Less Coverage, More Radiance
Cakey foundations? Absolutely not. 2025 is all about radiant, hydrated skin with minimal coverage. The focus is on:
Pre-wedding skincare prep (hydration, facials, SPF)
Breathable foundations & skin tints for a luminous finish
Softly sculpted cheekbones & natural blush placement
A bride’s skin should glow from within, because nothing says “expensive” like looking naturally flawless.
5. Barely-There Glam – The Ultimate Minimalist Look
For the bride who wants to look effortlessly chic, Barely-There Glam is your go-to.
Neutral, wash-of-color eyeshadows
Soft, diffused brows
Sheer blush & balmy highlighters
This trend screams "I just wake up looking this good." (Even if it took an army of skincare products to get there.)
6. Bold Accents – A Pop of Drama Without Overpowering
If a classic nude lip or neutral eye doesn’t excite you, bold accents might be your thing. In 2025, brides are playing with:
Sheer matte poppy red or berry lips
Jewel-toned eyeliner (lavender, mint, sapphire)
Metallic details (gold or silver in the waterline)
The trick? Balance. A bold lip pairs beautifully with fresh skin and minimal eyes.
7. Low-Key Lashes – Saying Goodbye to Heavy Falsies
Dramatic strip lashes? Not this year. Brides are opting for:
Lash lifts over mascara for a natural flutter
Delicate clustered individual lashes
Minimalist mascara wands that define without clumping
Because your eyes should sparkle, not struggle under the weight of too many layers.
8. Bronzed Lids – The Sun-Kissed Eye Look
Warm, bronzy hues are a bridal makeup staple for 2025. Brides are trading harsh smoky eyes for:
Golden-bronze and warm terracotta tones
Soft shimmer finishes for a natural radiance
Champagne and warm brown accents for dimension
Pair with dewy skin and a nude gloss for a soft, sun-kissed finish.
9. The Return of Vintage-Inspired Beauty
From winged eyeliner and softly arched brows to deep red lips and luminous skin, vintage bridal glam is having a major moment. Brides are modernizing classic styles by:
Swapping powdery mattes for soft, radiant finishes
Pairing vintage lips with a contemporary glowing complexion
Opting for soft glam waves or chic updos to match
Because some things - like Marilyn Monroe and a red lip - never go out of style.
10. Pops of Red – The Power of a Bold Lip
Brides in 2025 aren’t shying away from classic red hues. Whether it’s:
A scarlet lip against a sleek, minimalist dress
A berry-stained pout for a romantic winter wedding
A cherry-blushed cheek for a fresh, just-kissed flush
Red is making a statement, and it’s here to stay.
Final Thoughts: Your Wedding, Your Beauty Rules
In 2025, bridal beauty is no longer about fitting into a mold, it’s about celebrating your individuality.
Whether you embrace radiant skin, bold accents, or classic glam, the modern bride is redefining beauty on her own terms. As is the modern woman, I hope!!
So, say yes to the dress. Say yes to the glow. Say yes to whatever makes you feel like you, just dialed up to high-wattage, aisle-worthy perfection.
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